Marketing Plan & Strategy
Client:
Prime Video
Building the marketing strategy and plan of the Pre-Release, Release, Post-Season for Incubating Entrepreneurs TV Show, that will be aired on Amazon Prime Video UK & US.
Marketing Plan & Strategy
Client:
Prime Video
Building the marketing strategy and plan of the Pre-Release, Release, Post-Season for Incubating Entrepreneurs TV Show, that will be aired on Amazon Prime Video UK & US.
Challenges
This was a completely new project and we started from scratch. We had to figure out the best approach by looking at the market, understanding the audiences preferences, and analysing the competitors. With teamwork and creative thinking, we turned this challenge into an opportunity to build a strong and customised marketing plan.
SERVICES
Marketing Planning
As strategic thinkers, we based our plan onto 3 phases: Pre-Release, Release, Post-Season. Our plan included, but was not limited to the following services:
+ Marketing Plan & Strategy
+ Social Media Strategy
+ B2B Partnerships & Sponsorship Strategy
+ Media Buying & Strategy
Digital Advertising
Out-of-Home Advertising (OOH)
+ Guerrilla Marketing
+ PR Strategy
+ Influencer Collaboration Strategy
& more
RESULTS
Submitting a well-organized strategy played a key role in providing our client with a clear direction, making them feel at ease when seeking sponsors for the TV show. The presentation of ideas, along with the integration of prominent names into the plan, added significant value within the network.
