Digital Marketing & Advertising
Client:
Casualist
Casual Pro, now CASUALIST, is a clothing brand that embodies the philosophy, "Masters of none, but enthusiasts of many." Focused on bridging the gap between golf and lifestyle, the brand caters to golf and tennis communities while infusing streetwear influences into their exclusive drops and designs.
For Casualist, we are responsible for their digital advertising, eCommerce growth, email marketing, and overall digital strategies. Our goal is to build a loyal community of customers, enhance customer engagement, and drive consistent revenue growth by building tailored campaigns. Where we also launched the rebrand, CASUALIST.
Results since working together:
332%
4.65x
increase in web sales
overall advertising ROAS
332%
4.65x
increase in web sales
overall advertising ROAS
332%
4.65x
increase in web sales
overall advertising ROAS
Digital Marketing & Advertising
Client:
Casualist
Casual Pro, now CASUALIST, is a clothing brand that embodies the philosophy, "Masters of none, but enthusiasts of many." Focused on bridging the gap between golf and lifestyle, the brand caters to golf and tennis communities while infusing streetwear influences into their exclusive drops and designs.
For Casualist, we are responsible for their digital advertising, eCommerce growth, email marketing, and overall digital strategies. Our goal is to build a loyal community of customers, enhance customer engagement, and drive consistent revenue growth by building tailored campaigns. Where we also launched the rebrand, CASUALIST.
Results since working together:
332%
4.65x
increase in web sales
overall advertising ROAS
Challenges
Casual Pro lacked a clear digital marketing strategy, had inconsistent ad creatives, unprofitable ad spend, and outdated email designs. We unified all aspects under a strong strategy and action plan, taking the brand to the next level. Today, we are achieving high revenue and Return on Ad Spend (ROAS), alongside a well-crafted email marketing flow. Where we wmoothly managed the transition from Casual Pro to CASUALIST.
SERVICES
Meta Ad Campaigns
+ Identifying and building target audiences and personas accordingly with ad objectives and creatives.
+ Designing ad creatives and developing new ideas to differentiate from the market.
+ Development and management of Ads on Meta Ads Manager. Deciding the best placements, technical setup, copy for each campaign.
+ Daily analysis and performance reviews, monitoring and managing campaigns.
eCommerce
+ Building strategies and ideas that enhance the shopping experience and increase conversion.
+ Building activations, and tailoring a seamless omni-channel experience with email marketing flows.
+ Successfully decreased abandonment cart rates and increase conversion rates.
+ Website improvements for better eCommerce conversion.
+ Managing activations, discounts, customer experience. Daily analysis and performance review of the web store.
Email Marketing / Klaviyo
+ Designing and building on-brand automated email flows, segmenting, analysing customer behaviour, tailoring email campaigns.
+ Creating email campaigns with different objectives, for sales and community building.
+ Managing the CRM, and deep analysis on segmenatation.
+ Increased open rates and conversion rates on Klaviyo.
RESULTS
As a result of our strategy and implementation of digital advertising, content creation, email marketing, and more, we've seen a 332% growth in sales, a 4.65x return on ad spend, and consistent sales and revenue growth. The ads also contributed to 3x growth in Instagram followers.
We place significant importance on achieving better results month on month, continually pushing our benchmarks to further grow Casualist.
Content Creation & Photography
To ensure we have more content for advertising and email marketing, we shot content specifically tailored to our needs and strategy.
Launching Casualist
The company made a bold decision to pursue a rebranding, and we supported them throughout the entire journey to ensure a seamless process. From marketing communications and early-access lead generation to temporarily closing the website for email collection and launching with password-protected access, we managed it all — including email marketing campaigns and ad campaigns.
